Public Relations and Corporate Social Responsibility: A Study of Gombe LGA, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Corporate Social Responsibility (CSR) represents an organization’s commitment to ethical practices, community development, and environmental sustainability. Public relations (PR) plays a crucial role in designing and communicating CSR initiatives, ensuring they align with organizational goals and public expectations. In Gombe Local Government Area (LGA), Gombe State, CSR efforts by corporations and NGOs focus on areas such as education, healthcare, and infrastructure development. According to Musa and Ibrahim (2024), effective PR strategies are essential for fostering public trust and engagement in CSR activities. This study explores the intersection of PR and CSR in Gombe LGA, examining how PR practices influence public perception and participation in CSR initiatives.
1.2 Statement of the Problem
Despite increasing CSR activities in Gombe LGA, many initiatives fail to achieve desired outcomes due to poor communication and lack of stakeholder engagement. PR strategies are often underutilized, leading to low public awareness and participation. This study investigates the role of PR in enhancing CSR efforts, identifying challenges and proposing solutions for improved outcomes.
1.3 Objectives of the Study
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To examine the role of public relations in promoting CSR initiatives in Gombe LGA.
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To identify challenges faced in PR efforts for CSR communication.
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To propose strategies for enhancing PR practices in CSR promotion.
1.4 Research Questions
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How does public relations influence CSR initiatives in Gombe LGA?
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What challenges hinder effective PR efforts in CSR communication?
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What strategies can enhance PR practices in promoting CSR?
1.5 Research Hypotheses
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Public relations significantly improves the effectiveness of CSR initiatives in Gombe LGA.
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Challenges such as poor communication and low engagement hinder effective PR in CSR.
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Enhanced PR strategies can improve public perception and participation in CSR initiatives.
1.6 Significance of the Study
The study provides valuable insights for organizations and PR practitioners on leveraging PR to enhance CSR efforts. By identifying effective strategies, it contributes to the development of sustainable CSR practices that benefit both organizations and communities in Gombe LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in promoting CSR initiatives in Gombe LGA, Gombe State, exploring its strategies, challenges, and impact.
1.8 Operational Definition of Terms
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Corporate Social Responsibility (CSR): Organizational initiatives aimed at contributing to societal well-being.
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Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
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Gombe LGA: A Local Government Area in Gombe State, Nigeria, known for its diverse economic and social activities.
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